Each step below represents a different module from my online course, BYOB: Brand Your Own Business, where I teach students about authentic online branding 101 through guided videos + coursework.
As a spiritual entrepreneur, you speak a very specific language. You know your value, you practice what you preach, you live and breathe your work. HOWEVER, your ideal clients don’t speak the same language.
In order to have a far-reaching online presence with content with resonates with your ideal client, you first need to learn how to craft your content with the words they need to hear so they can understand why they need you.
Your ideal client is out there, and they need you, they just don’t understand what you’re saying.
Authentic online branding 101
As a business owner it is important to remember that YOU ARE YOUR BRAND. In order for your brand to have presence and reach the right people it needs to have a clear message AND a clear voice. Be Your Own Boss! Build Your Own Brand!
You’ll see, as I walk you step-by-step through the process, that branding is not a daunting or overwhelming task. It can actually be fun, natural & easy!
1. Confidence & Clarity
What confidence is, what it isn’t, how to get it and how to USE it. Your Brand Voice will always fall flat if your content is not backed with confidence. That’s why this is the first step. It sets a solid foundation for a successful brand. I shared a blog last week about all the things confidence is NOT.
2. Knowing Your Ideal Client
Understanding your demo, getting to know them, visualizing them and energetically attracting them. I will walk you through how to figure out the demographics AND physchographics of your ideal client. By the end, you will understand this person right down to the core. This will help you better resonate with them online through your branded content. Here is a blog I put together about the importance of being specific when you’re targeting an ideal audience.
3. Spirited Sales Pages
Your sales page is your first impression. It’s your one shot to show potential clients WHY they need you. I’ll give you the tools to make sure you don’t waste that space. I will show you, step-by-step, how to write a sales page that does the selling for you. It’s not “salesly” if you’re giving them what they truly need. Here are 7 steps to get your spirited sales page right.
4. Big, Bad Blogging
This is when we laugh at all the excuses you’ve been making to not start your blog. Your blog is your most vital marketing tool. I will give you the content strategy you need to run a successful blog with posts that speak directly to your target. I promise it’s not difficult. It’s actually pretty fun!
5. Social “Me”dia
We spend most of our day on it, yet we don’t use it to our advantage. Social media is there to connect you with the people who need to hear your voice. They are waiting for you to find them. I will give you the tools to craft relevant content that resonates with your ideal client and builds a loyal following. It’s time to show up BIG online! Here is a quick guide to make social media super easy.
6. Brand Evolution
This is when I take a deep breath and let go of your hand, confident that you have everything you need to continue sharing your new and improved brand voice. We’ll work on implementation, manifestation and what you have to look forward to!
Through this course, I intend to give you all the tools, show you how to use them and then watch as you build your beautiful brand presence online. I take you from online branding 101 to complete expert! You are the architect. You are the brand manager. It’s YOUR voice they need to hear.You still have time to access the super low pre-launch rate. The entire 6 weeks of guided online content for the BYOB: Brand Your Own Business course is yours for only $79! Clear here to sign up.